Communications Summit Agenda
2025 PRELIMINARY AGENDA
As of 9/22/24
SUNDAY, JANUARY 26
2:00 PM – 6:00 PM
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Registration |
| 3:00 PM – 4:00 PM |
Introductions & Networking
- Get to know your fellow pension communications professionals during this informal kickoff session
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| 4:00 PM – 5:00 PM |
Why Communications Matters for Pensions: The CEO Perspective
- Get the CEO perspective on the transformative impact of investing in their fund’s communications efforts
- How to elevate the role of communications within your organization by demonstrating value, impact
- Understanding communications as an operational tool
- Should communications staff be at the exec table?
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| 5:00 PM – 6:30 PM |
Networking Reception
|
MONDAY, JANUARY 27
6:30 AM – 6:00 PM
|
Registration |
7:00 AM – 8:00 AM
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Breakfast |
| 8:00 AM – 8:30 AM |
Facilitated Discussion: AI & Technology
- How is your organization using AI?
- What policies do you have in place?
- Which tools or technologies are you using to help drive efficiencies?
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| 8:30 AM – 9:00 AM |
AI: How to Use AI, Automation, to Drive Efficiencies
- Tips for creating effective prompts
- Automation strategies to drive efficiencies
- How has AI impacted my work?
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| 9:00 AM – 9:30 AM |
AI Ethics: When to Disclose
- How to develop an AI policy
- When to disclose AI usage in your communications
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| 9:30 AM – 10:15 AM |
Why Every Pension Fund Needs a Crisis Communications Plan
- What types of crises could impact your fund?
- Overview of crisis communications best practices
- Preparing staff and board members to respond effectively and efficiently
- How does a crisis communications plan evolve over time?
- Case studies from peers’ experiences (i.e. data breaches, etc.)
|
10:15 AM –10:30 AM
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Networking Break |
| 10:30 AM – 11:00 AM |
Facilitated Discussion: Digital Media Practices
- What are plans using social media for?
- Where are you seeing the most engagement?
- What challenges are you having in the digital media space?
- Best equipment for multimedia production?
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| 11:00 AM – 11:45 AM |
Social Media Best Practices
- Navigating social media platforms
- Platform demographics, how to reach your target audience
- Social listening and monitoring tools
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| 11:45 AM – 12:30 PM |
Inbox Impact: How to Improve Your Email Engagement
- How to improve your deliverability rates
- Tools for benchmarking your email communications
- Email trends and best practices to break through the clutter
- Compliance issues to watch
- List management tips and tricks
|
| 12:30 PM – 1:30 PM |
Networking Lunch
|
| 1:30 PM – 2:00 PM |
Dealing with Jargon
- Communicating to members and the public effectively in a high-jargon industry
- Tips for simplifying language
- How do you measure success?
|
| 2:00 PM – 2:45 PM |
Financial Literacy & Member Engagement
- How to build an effective ongoing education campaign
- Strategies for making an impact with the 18-25 demographic
- How to build financial literacy within your membership
|
| 2:45 PM – 3:00 PM |
Networking Break |
| 3:00 PM – 3:30 PM |
Facilitated Discussion: Member Engagement
- What strategies have been most effective to engage members?
- What types of communications are you sending?
- What challenges are you having?
|
| 3:30 PM – 4:30 PM |
The Good. The Bad. And the Ugly.
- A discussion around communication success stories, failures and challenges
- Strategies for communicating about tough topics (i.e. employee contributions, COLA freezes, policy developments, etc.)
|
| 4:30 PM – 5:15 PM |
Are You Getting the Best ROI for Your Communications Efforts?
- How to adapt and allocate resources effectively (especially for small teams)
- Understanding your metrics – how to measure and track performance (and know when to pivot)
|
| 5:15 PM – 5:30 PM |
Honoring the 2024 Public Pension Communicators of the Year |
| 5:30 PM – 6:30 PM |
Joint Communications Summit and Legislative Conference Networking Reception |
