National Conference on Public Employee Retirement Systems

The Voice for Public Pensions

Education

PRELIMINARY AGENDA
 
MONDAY, JANUARY 23
7:00 AM – 6:30 PM Registration 
5:30 PM – 6:30 PM Joint Legislative Conference & Communications Summit Networking Reception
 
TUESDAY, JANUARY 24
7:00 AM – 6:30 PM Registration 
7:00 AM – 8:00 AM Joint Legislative Conference & Communications Summit Breakfast

 
8:00 - 8:45 AM Transitioning to Digital-First Member Communications
Speaker: Joe DeAnda, CalPERS
  • Overview of transition from print to digital-first
  • Lessons learned along the way
  • Optimizing your email strategy
8:45 – 9:30 AM A Data-Driven Approach to Improving Member Engagement
Speaker: Olivia Applegate, SBCERA
  • How to benchmark member engagement
  • Using surveys to improve your member communications
  • What you can learn from your communications metrics
  • Strategies for ongoing optimization
9:30 - 10:30 Utilizing Videos and Multimedia Content to Reach Your Members
Speakers: Christina Perea, Public Employees Retirement Association of New Mexico and Christian Palmer, Arizona PSPRS
  • Discuss the value of producing educational videos for members
  • How to maximize content using video (i.e. putting webinars on YouTube, video clips on other social media channels, etc.)
  • Various approaches to video (in-house vs. working with a vendor) with examples
  • Measuring success (metrics, reactions from members)
10:30 - 10:45 AM Networking Break
 
10:45 - 11:30 AM Advocacy Case Study: How Alaska PERS/TRS Received a $3B Contribution
Speaker: Mike Barnhill, Cincinnati Retirement System
  • Strategies for working with various stakeholders
  • Tips for effective negotiations with policy makers
  • How to message with different audiences
  • Lessons learned along the way
11:30 - 12:15 PM Developing a 360 Communications Plan and How to Measure its Impact
Speaker: Patrick von Keyserling, COPERA
  • Benefits of an editorial calendar
  • Developing an integrated communications strategy
  • Maximizing your content
12:15 - 1:15 PM Networking Lunch

1:15 – 2:15 PM Telling Your Fund’s Story: Developing Compelling External Narratives
Speakers: John Myers, CalPERS and Debra Cope, Cope Financial PR
  • Where to start with developing your organization’s external messaging
  • Strategies for producing evergreen content
  • What is a compelling story for the media?
  • Tools for producing timely and relevant content
  • Media relations do’s and don’ts
  • Intro to crisis communications
2:15 – 3:00 PM Crisis Communications: Lessons Learned During the Highland Park Shooting
Speaker: Michelle Holleman, Chicago Teachers’ Pension Fund
  • How can you prepare for the unexpected?
  • Establishing internal and external communications protocols
  • The role of the media during a crisis
3:00 3:15 PM Networking Break

3:15 – 4:15 PM Managing Resources and Optimizing Communications for Small Teams
  • Strategies for keeping organized and maintaining efficiencies
  • Training colleagues on communications best practices
  • How team responsibilities have evolved since COVID-19
 
4:15 – 5:15 PM Facilitated Open Discussion
  • Ask questions and learn from peers during a facilitated open discussion